Cocoa Elite was started by accident.
Fitness and a healthy lifestyle are a big part of Jim and Debbie's lives, but cycling tops the list. Jim had been an avid cyclist and competed in races for years. Achieving his personal best each day was therapy for him. Jim and Debbie had experimented with many different endurance, strength and recovery products but were never fully satisfied. They simply couldn’t find a great tasting, high quality product. They found most products on the market had additives, preservatives and just didn’t taste great. They also had a gritty texture and significant aftertaste.
Debbie and Jim then asked themselves: What is it that we crave, we always enjoy, and fuels our souls? Simply delicious chocolate.
The duo immersed themselves in all things cocoa. Their research into the cocoa plant led them to become obsessed with the cocoa flavanol component of the cocoa bean. Jim and Debbie conducted studies about cocoa flavanol's connection with supporting circulatory health**, increasing endurance and improvements in athletic recovery. The result? They patented a unique combination of cocoa flavanols and protein for athletic performance. Cocoa Elite was born, pioneering nutrition products that use all-natural, minimal ingredients with a taste that is irresistible.